Avoid complicating solutions. Too many features or clutter overwhelms users. The goal is better display of critical information, not more information.
Making accessibility a priority fosters forethought and intention, producing solutions that are leaner, more consistent, and lower friction. Incorporating accessibility early makes the product available to the widest possible range of users and devices.
Reduce friction by observing what users actually do to complete tasks. Learn the functionality they reach for most and bring it to the forefront in lean, consistent, and accessible ways.
Users should not be surprised by how something behaves, and they should not have to guess whether an action was received. Elements relevant to the current context should be displayed — not hidden behind an action that reveals them.